The new site has continued to receive numerous compliments from community members and business executives, but perhaps more importantly, the analytics tell a story.
The maps feature has become the #1 visited portion of the entire website, and continues to hold an excellent average time-on-page at over 3 minutes per user. People seem to be really enjoying imagining what the future of Rochester could look like. It’s safe to conclude that our time and energy invested into the interactive maps turned out to be a smart decision. The idea was originally sparked by how many of our survey respondents said they had a hard time imagining what DMC meant for our city.
The DMC vision continues to shine through the lens of members of the community. The DMC blogs are a key vehicle in sharing the progress of DMC, and we can see that people from over 140 different countries have visited the website in recent months. The overall site engagement has continued to remain strong.
Over a year later, the content editing tools we originally built are continuing to function as planned to help site editors easily maintain fresh content.
In addition, the site has often become a key source of material for journalists and publications around the country to write about DMC.