{"id":384,"date":"2018-01-06T22:01:10","date_gmt":"2018-01-06T22:01:10","guid":{"rendered":"https:\/\/brandhoot.com\/blog\/?p=384"},"modified":"2018-01-06T22:09:24","modified_gmt":"2018-01-06T22:09:24","slug":"your-website-should-be-faster","status":"publish","type":"post","link":"https:\/\/brandhoot.com\/blog\/your-website-should-be-faster\/","title":{"rendered":"Your website should be faster"},"content":{"rendered":"<p><span class=\"wpsdc-drop-cap\">H<\/span>aving a fast website is crucial to a good user experience. According to Kissmetrics, 47% of consumers expect a web page to load in under two seconds. You\u2019ve probably experienced the frustration of a slow website too.<\/p>\n<p>If your site doesn\u2019t meet user expectations, it can seriously hurt <a href=\"https:\/\/brandhoot.com\/blog\/how-to-create-healthcare-branding-thats-meaningful-and-effective\/\">your brand<\/a> reputation and lead to reduced website engagement. Not good at all.<\/p>\n<p>A slow website makes Google sad too. Page loading speed is a search engine ranking factor. If you want to rank high, then you need to take page loading speed seriously.<\/p>\n<h3>Website Speed Tips<\/h3>\n<p>Creating a faster site might seem complicated. Fortunately, there are some great modern services and techniques available, some of which are pretty easy.<\/p>\n<p>Here are 3 recommendations:<\/p>\n<ol>\n<li>Hook your website up to a CDN (content delivery network) such as Cloudflare, which caches your site data at location across the world. This is a quick way to improve your site\u2019s performance. Learn more about Cloudflare (and the free plan) here: https:\/\/www.cloudflare.com\/<\/li>\n<li>Remove any unnecessary plugins, animations, or large images to reduce the load time on your site. These are common WordPress issues.<\/li>\n<li>Advanced technique: employ lazy loading to make your site feel quick and responsive even if all the content hasn\u2019t actually loaded yet.<\/li>\n<\/ol>\n<p>These are little ways that you can increase the speed of your site, or at least make it feel fast. This will delight your customers and prospects, while giving them a good impression of your company. Additionally, the boost in your Google ranking will help you to increase overall traffic.<\/p>\n<h3>Need a hand?<\/h3>\n<p>The start of any fast site is a clean build. Whether you want help speeding up your current site, or need to create a new site from scratch, we\u2019re happy to help. <a href=\"https:\/\/brandhoot.com\/contact\">Contact us<\/a> to receive expert help in building a site that\u2019s functional, impactful, and fast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a fast website is crucial to a good user experience. According to Kissmetrics, 47% of consumers expect a web page to load in under two seconds. You\u2019ve probably experienced the frustration of a slow website too. If your site doesn\u2019t meet user expectations, it can seriously hurt your brand reputation and lead to reduced [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/posts\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":3,"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":389,"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/posts\/384\/revisions\/389"}],"wp:attachment":[{"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandhoot.com\/blog\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}